I spent the last 15 years of my career as a frontline social research interviewer in Scotland, working for Ipsos Mori and the National Centre for Social Research, and trust me, we do know EXACTLY what people think, about most key issues, because we use very tight and careful random selection interviews to find out.
"And therein lies the rub. Nobody has any idea what individual people (and collectively the general public) really think because the UK doesn’t have the public information system that is inherent to being a democracy."
Whats more, all political analysts crawl all over this data - it costs a fortune to obtain, and it is gold dust. Every question can be analysed by gender, age, income, occupation, education, social status, housing type, political opinions and many other variables, And whats even better, time - because most of them run for decades.
These survey results are all public funded and available online for free.
EG, try searching for "The Scottish Household Survey" - or the ESS (pan European social studies)
I spent the last 15 years of my career as a frontline social research interviewer in Scotland, working for Ipsos Mori and the National Centre for Social Research, and trust me, we do know EXACTLY what people think, about most key issues, because we use very tight and careful random selection interviews to find out.
"And therein lies the rub. Nobody has any idea what individual people (and collectively the general public) really think because the UK doesn’t have the public information system that is inherent to being a democracy."
Whats more, all political analysts crawl all over this data - it costs a fortune to obtain, and it is gold dust. Every question can be analysed by gender, age, income, occupation, education, social status, housing type, political opinions and many other variables, And whats even better, time - because most of them run for decades.
These survey results are all public funded and available online for free.
EG, try searching for "The Scottish Household Survey" - or the ESS (pan European social studies)