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Goblins Under the Apple Tree's avatar

Once again I find on groping my way through this article, my ferocious mistrust and outright hostility to that pathological degraded mode of rhetoric, the corporate pep talk, filled with terms now forever damned such as "sustainable", "efficient", "affordable", "viable" etc. All a smokescreen through which all is inverted. The late John McMurtry was very good at untangling the disguised reversals of this language in which it was revealed that capitalism is a system that turns living things into dead things.

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